/cashback app
DeuBom
Helping neighborhood commerce to attract customers to physical stores in the scenario caused by the pandemic
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Vânder Ribeiro Senior Product Designer |
Timeline
2019 - 2022
Industry
Finance
My Role
Lead Product Designer
Product Team
2 Product Designers
2 Devs (1 Front-end + 1 Back-end)
Responsibilities
. Brand design
. Design process end to end
. Design system deliverable
. Documentation of design
. Coaching internal teams
Project
Challenge
During the coronavirus pandemic, neighborhood trade was closed for a long period of time , without billing. Those who managed to stay in the market, found it difficult to attract customers to the establishments again and for that reason we decided to create a solution to help merchants to restore billing.
How can we help neighborhood commerce attract customers to physical stores in the scenario caused by the pandemic?
High Level Goals
Help users find local services available in their neighborhood commerce
Assist businesses in promoting their services to attract new customers
Ultimately, boost revenue for local businesses
The research
Persistent Revenue Declines:
Even after economic reopening, 79% of businesses continued to register revenue losses1.
Long-Term Impact:
This situation persisted since February 2021, indicating a significant impact on small businesses.
Solution Approach
Rabiscoframe Workshops
The team used the Rabiscoframe method to validate hypotheses related to user journeys.
Result
A well-defined prototype emerged.
Collaboration with Developers
The team collaborated with developers to align functionality and begin development.
Objective Achieved
20% Revenue Increase Post-Reopening
The primary goal was to achieve a 20% revenue increase for these businesses after the pandemic-related closures.
Customer engagement and loyalty
By receiving benefits through the app, they promoted customer engagement and loyalty to the company.
Data-Driven Optimization
Measuring benefits' impact on revenue enabled data-driven optimization for sustained growth.
