Helping neighborhood commerce to attract customers to physical stores in the scenario caused by the pandemic
Openning...
Vânder Ribeiro Senior Product Designer |
During the coronavirus pandemic, neighborhood trade was closed for a long period of time , without billing. Those who managed to stay in the market, found it difficult to attract customers to the establishments again and for that reason we decided to create a solution to help merchants to restore billing.
Even after economic reopening, 79% of businesses continued to register revenue losses1.
This situation persisted since February 2021, indicating a significant impact on small businesses.
Rabiscoframe Workshops
The team used the Rabiscoframe method to validate hypotheses related to user journeys.
Result
A well-defined prototype emerged.
Collaboration with Developers
The team collaborated with developers to align functionality and begin development.
20% Revenue Increase Post-Reopening
The primary goal was to achieve a 20% revenue increase for these businesses after the pandemic-related closures.
Customer engagement and loyalty
By receiving benefits through the app, they promoted customer engagement and loyalty to the company.
Data-Driven Optimization
Measuring benefits' impact on revenue enabled data-driven optimization for sustained growth.